FIRST CHOICE FLOORING specialises in Timber Flooring supply and installation in Adelaide South Australia. The Showroom was moving location and the owners decided it was time to overhaul the entire look and feel with a new logo and complete brand image. As FCF deal with both consumers and trade including interior designers it was important that their new image was contemporary. The brief was left rather open, however on discussing their market position and target audience it was paramount that the new branding was modern, friendly, eye catching and memorable. The final design is clean & simple and incorporates a stylised wood grain pattern within the logo. The stylised woodgrain also acts as a secondary standalone design element which we've integrated across several touch points of the branding.

FIRST CHOICE FLOORING BRAND DESIGN: LOGO DESIGN | WEB DESIGN | SIGNAGE DESIGN | CORPORATE STATIONARY DESIGN