Facebook promotion for Be Salon & Spa to support their new branding, official opening & new premises in Byron Bay.
For several years, Tracey had been running a local service in Byron, specialising in Naturopathy, Beauty & (seriously intense) Massage. Late in 2012 she decided it was time to grow the business and open a shopfront for her Salon. It all started with the logo design and grew from there.
The brief was to develop a sophisticated brand image that reflected Byron's relaxed vibe and Tracey's holistic approach to wellbeing.
The final logo design offers simplicity and balance of both organic and structured design elements. The colours used were white & black with metallic gold accents.
The stylised Bodhi Leaf has played a key role as the secondary design element in the branding. The shop front windows wrapped with a giant white leaf (applied in laser cut vinyl) act as a privacy screen for clients in the waiting room.
> Be Salon & Spa Brand Design by White Tiger Creative.